
Did Maha Kumbh ad blitz hit pay dirt, or was it a washout? Here are the big hits, major misses & some unique takeaways
It was a casual WhatsApp forward that caught our attention. All the more because it was sent by a senior ad man. You could instantly spot the problem. The video was an activation done by Lifebuoy on 2.5 million rotis — an iron press being used to imprint …