Tata Sons Private Ltd has received the green light from the Competition Commission of India (CCI) to acquire an additional 10 percent stake in Tata Play Ltd from Baytree Investments (Mauritius) Pte Ltd. This move cements Tata Sons’ position as the dominant shareholder in one of India’s leading content distribution platforms, signaling its continued commitment to the media and entertainment sector.

Tata Play, formerly known as Tata Sky, is a key player in India’s television and digital streaming industry. The company provides direct-to-home (DTH) television services, offering a vast array of satellite channels, as well as its flagship OTT aggregation platform, Tata Play Binge. 

With this additional stake, Tata Sons further consolidates its hold over a business that has been at the forefront of India’s shift from traditional cable TV to digital and streaming services. The acquisition aligns with Tata Sons’ broader strategy of consolidating its digital and media investments. 

As an investment holding giant registered with the Reserve Bank of India, Tata Sons is classified as a systemically important non-deposit taking core investment company, overseeing major Tata Group ventures across industries. The acquisition strengthens its grip on Tata Play at a time when the Indian media landscape is undergoing rapid digital transformation, with increasing competition from global and domestic streaming giants.

The CCI’s approval underscores Tata Sons’ long-term vision for Tata Play, potentially paving the way for further innovations, expanded OTT integrations, and strategic shifts in India’s fast-evolving content consumption patterns. A detailed order from the Commission on the transaction is expected to follow.

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