Top 10 most valuable South African brands in 2024

Business Insider Africa presents top 10 most valuable South African brands in 2024.
The list is courtesy of Brand Finance.
MTN retained its position as South Africa’s most valuable brand in 2024.

Despite facing economic challenges in recent years, South Africa has witnessed the rise of several notable brands that have not only thrived domestically but have also expanded their presence across the continent.

One such example is MTN Group, a telecommunications giant that originated in South Africa and has since become one of the most valuable brands not only in the country but also across the African continent.

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In 2024, MTN retained its title as South Africa's most valuable brand, despite seeing an 8% decline in brand value to ZAR68.2 billion, according to a report by Brand Finance, a prominent independent brand valuation and strategy consultancy.

Per the report, Vodacom and Standard Bank round off the top three with the podium remaining as it was in 2023.

The new entrant into the rankings is Nando’s which makes an appearance at number 4, relegating First National Bank down to fifth from that position last year.

According to David Haigh Chairman & CEO, of Brand Finance, brand valuation helps companies understand the value of their brand and how it contributes to the overall value of the company.

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"This important understanding can inform decision-making related to marketing and branding efforts, as well as provide a benchmark for future performance. It can also be used to help attract investors and secure financing, as a strong brand can be a valuable asset," he stated.

The top ten unsurprisingly contains four banks (Standard Bank, First National Bank, Absa and Investec), two telecommunications giants (MTN and Vodacom) and two retailers (Shoprite and Spar); making Nando’s entrance all the more impressive.

Below are the top 10 most valuable South African brands in 2024:

Rank	Brand	Valuation (ZAR)
1	MTN	68.2 billion
2	Vodacom	43.9 billion
3	Standard Bank	37.5 billion
4	Nando's	28.2 billion
5	First National Bank	26.6 billion
6	Absa Group	26.3 billion
7	SPAR	21.7 billion
8	Investec	19.9 billion
9	Shoprite	19.7 billion
10	Multichoice	19.1 billion